About Us

Great copy is hard to find and yet so necessary if you want to set your business apart from the ‘noise’ out there. With this in mind I established GO Content Lab after over 15 years in the corporate environment.

And I love it! I am living my dream of helping clients grow and distinguish their businesses through carefully planned, relevant content.

Writing is my passion and I believe passion is where marketing and communication strategy should start for any organisation, large or small.

I have an interesting background. A BCompt (Accounting Science) graduate, I am proud to say I earned my zebra stripes at Investec Private Bank for 10 years, after which I satisfied my love for working with children for 4 years.

Writing is my passion and I relish translating our clients’ brand stories in an authentic way.

I enjoy the challenge of distilling a brand story from very little information, through research and engaging with a client.

I am a qualified business professional with a background in Science, believe it or not. My skills and experience range from administration, project management, human resource management to operations just to name a few.

My drive and passion is to help businesses/busy entrepreneurs in their daily operations by helping them with their time-consuming tasks that keep them busy on a day to day basis, so basically I help businesses save time and get organised.

Working virtually is the way of the future and I am thrilled to be part of this growing industry.