by gocontentlab | May 15, 2020 | PR
In 2013, Forbes listed Eike Batista first in the unenviable position of their roundup of “The Worst CEO Screw-Ups of 2013”. In one year, the flamboyant Chairman and CEO of the EBX Group destroyed tens of billions of dollars in shareholder value and his personal wealth...
by gocontentlab | Apr 24, 2020 | Digital Marketing
A friend’s comment on a local retailer’s Facebook ad popped up in my newsfeed this week. “Really? A R6 500 candle? This is NOT the time, people.” I chuckled at my usually softly-spoken friend’s outrage and what must have been a (huge) mistake in pricing. Curious, I...
by gocontentlab | Aug 2, 2019 | Business
In May this year, Bigen Group CEO Anton Boshoff announced he would step down to enable a black professional to take his place and aid transformation. To the sceptics, it may have looked like a corporate manoeuvre. A way to earn more tenders for the company, known for...
by gocontentlab | Mar 22, 2019 | PR
Most small to medium enterprises (SME’s) start with a small to non-existent PR and marketing budget. Amid the day-to-day struggles of starting up and running a business, these functions often fall by the wayside. And it’s sad, because with a few hours a week and the...
by gocontentlab | Jan 3, 2018 | Social Media
Updated March 2019 So… you’re going mad trying to decide which social media platforms your business should be on. We get it. The pressure to choose the best social media platforms and ‘nail’ your social media strategy as a new or developing business is huge. As a new...
