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Brand messaging during Covid-19: Don’t be THAT guy

Brand messaging during Covid-19: Don’t be THAT guy

by gocontentlab | Apr 24, 2020 | Digital Marketing

A friend’s comment on a local retailer’s Facebook ad popped up in my newsfeed this week. “Really? A R6 500 candle? This is NOT the time, people.” I chuckled at my usually softly-spoken friend’s outrage and what must have been a (huge) mistake in pricing. Curious, I...

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